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Item Report
Texaco Gasoline Motor Oil Porcelain Advertising Sign
By: Texaco (The Texas Company)
Style: American Petroliana / Advertising Collectible
Origin: United States
Materials: Porcelain enamel on steel
Age: Circa 1930s–1940s
Condition: Fair (heavy rusting, chipping, numerous mounting holes, visible enamel loss)
Value: $600–$1,200 (depending on condition and provenance)
Maker's Marks / Writing: TEXACO, MADE BY THE TEXAS COMPANY, REG. T.M.
Date: 2025-07-03 13:44:24.915478
Description:
A large, round, vintage Texaco porcelain advertising sign featuring the iconic red star with green 'T' and bold text reading 'GASOLINE MOTOR OIL.' This sign would have been displayed at gas stations to advertise Texaco products. The surface exhibits heavy rusting, enamel loss, and several holes, indicative of outdoor use and age. Notably, this is a classic example of American petroliana, and authentic early examples are highly collectible.
Curator Questions
Curated by Jade
Assessment:
A classic example of American petroleum advertising from the first half of the 20th century. Authentic porcelain Texaco signs in displayable condition remain very desirable among collectors. This example exhibits significant rusting, chipping, and mounting holes, decreasing value, but retains strong visual appeal and collectible status. A word about fakes: Texaco signs are commonly reproduced, especially in recent decades, and collectors must watch for artificially aged or reproduction pieces. Key indicators here—the rust patterns, layered chipping, and porcelain wear—support authenticity, though the heavy damage lowers value.
Individual Images:
- The rust patterns and chipping on the face and prominent bolt or gunshot holes confirm significant age and outdoor use. The bottom center shows the text 'MADE BY THE TEXAS COMPANY
- ' which helps authenticate period origin. The overall 'bullseye' motif with the star and large 'T' logo is exactly as expected for 1930s–40s Texaco signage.
Provenance:
No documentation shown; provenance not provided.
Condition:
Fair (heavy rusting, chipping, numerous mounting holes, visible enamel loss)
Identification Score: 98%
The Texaco design, color palette, text, and construction are distinctive and well-documented, making identification of the piece as a vintage Texaco advertising sign very certain. Condition and age are supported by the scale and wear.
Authenticity Score: 80%
Authenticity is likely due to age-appropriate wear, authentic mounting holes, and the pattern of rust. However, reproduction porcelain signs are numerous, so in-hand inspection for correct enameling and edge details would be needed to increase certainty above 80%.
Image Memory Note
Large, round Texaco porcelain advertising sign, approx. 3 feet diameter. Features the words 'GASOLINE MOTOR OIL' around the edge in bold white on red, a large red star at center with green 'T', and 'TEXACO' at the middle. Lower rim says, 'MADE BY THE TEXAS COMPANY.' Substantial rust, chipping, multiple round holes (likely mounting points; a few might be gunshot holes) scattered across the front, especially around the center and top. Top of the sign shows minor bending/damage. The design, typographic style, and overall construction are consistent with 1930s–40s manufacture.
Keywords
Texaco, gasoline sign, motor oil, porcelain sign, petroliana, vintage advertising, American, United States, 1930s, 1940s
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