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1976 Gottlieb Target Alpha Electromechanical Pinball Machine

Marilyn : Mid-Century Modern

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1976 Gottlieb Target Alpha Electromechanical Pinball Machine
Original Presentation Script

Ever wonder about the golden age of arcade games? This is a classic 1976 Gottlieb Target Alpha electromechanical pinball machine. Its vibrant backglass features iconic 70s sci-fi comic book artwork. A genuine period piece, these EMs offer satisfying, mechanical gameplay. Gottlieb machines are highly sought after by pinball enthusiasts and collectors. What's your favorite vintage arcade game? Let us know!

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Item Report

1976 Gottlieb Target Alpha Electromechanical Pinball Machine

By: D. Gottlieb & Co.

Style: Mid-Century Modern / Sci-Fi Pop Art / Electromechanical Pinball

Origin: United States

Materials: Plywood, tempered glass, steel, plastic, rubber, electronic and mechanical components

Age: Circa 1976

Condition: Very Good (appears largely complete and functional, with expected cabinet wear for its age; 'WORKING' note visible, not officially graded)

Value: Authentic (working, good condition): $1,500 - $3,000; Non-working/Heavily Damaged: $300 - $800

Peer-Reviewed Market Values

Dating Range
Pending structured dating
Auction Liquidation
Pending structured market values
Fair Market Value
Pending structured market values
Replacement Value
Pending structured market values
Comparables Used
1 comparable
Research Confidence
Not Run

Maker's Marks / Writing: Gottlieb's TARGET ALPHA, D. Gottlieb & Co., CAN PLAY AT THE SAME TIME, 25¢

Date: 2026-07-01 03:27:50.353325

Description:

A classic four-player electromechanical (EM) pinball machine, featuring a vibrant space-themed backglass and playfield artwork in a distinctive 1970s comic book style. The machine includes traditional pinball elements such as bumpers, flippers, and targets, all housed within a sturdy plywood cabinet with metal legs.

Assessment:

This is a well-preserved example of a Gottlieb electromechanical pinball machine from the mid-1970s. The 'Target Alpha' model is recognized for its engaging gameplay and distinctive artwork, making it a desirable piece for collectors of vintage arcade games. The visible 'WORKING' note suggests it is in operational condition, which significantly enhances its value.

Individual Images:

  • whole pinball machine front view
  • whole pinball machine three-quarter view
  • detail of backglass
  • overhead view of playfield
  • side view of pinball machine

Provenance:

N/A

Condition:

Very Good (appears largely complete and functional, with expected cabinet wear for its age; 'WORKING' note visible, not officially graded)

Identification Score: 100%

The item is clearly identifiable as a 'Gottlieb's Target Alpha' pinball machine, with the name prominently displayed on the backglass and consistent with known models from the manufacturer.

Authenticity Score: 95%

The machine appears to be an authentic 1976 Gottlieb 'Target Alpha' model. The artwork, cabinet design, and visible components are consistent with period examples. Minor wear on the cabinet is expected for an item of this age and use, supporting its authenticity rather than suggesting it's a reproduction. The 'WORKING' note is a positive sign for its operational integrity.

Image Memory Note

None     None

Keywords

Gottlieb, Target Alpha, Pinball Machine, Electromechanical, EM, Arcade Game, 1970s, Sci-Fi, Pop Art, Collectible, United States

The report was edited after initial Artmink draft. Original AI draft preserved in Artmink audit history.
Report ID:  : 8uh233

Comparables (Similar Items)

Bally Wizard Pinball Machine with Tommy
Bally Wizard Pinball Machine with Tommy
liveauctioneers.com
Sold $975 + 12% BP
USA · 1970s · Wood, Metal, Plastic
A classic Bally Pinball Wizard pinball machine, known for its engaging gameplay and vibrant artwork.
View source record
https://www.liveauctioneers.com/item/47705014_bally-pinball-wizard-pinball-machine-minneapolis-mn