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Item Report
American General Store Advertising Painted Wood & Wire Screen Door — Bond Bread 'Pure Fresh'
By: Bond Bread (General Baking Company brand); door maker unknown
Style: Americana; Early–Mid 20th Century Commercial Advertising
Origin: United States
Materials: Painted softwood (likely pine), steel wire mesh screen, iron/steel hinges and latch, oil/enamel paint
Age: circa 1930–1945
Condition: Good (age-consistent paint loss, screen oxidation, scuffs and wear to frame; hardware present; possible later touch-up to yellow lettering)
Value: USD 300–600
Maker's Marks / Writing: Painted text on screen: 'PURE' (yellow), circular red field with white sawtooth border containing 'Bond' (white script) over 'BREAD' (white block), 'FRESH' (yellow). No manufacturer’s mark seen on the frame or hardware.
Date: 2025-09-21 14:33:58.362856
Description:
Tall, single-leaf painted wood screen door with original wire mesh advertising for Bond Bread. The upper screen panel is hand-stenciled/painted: 'PURE' above, a circular red field with a white sawtooth border enclosing 'Bond' in white script over 'BREAD' in block letters, and 'FRESH' below. Green-painted softwood frame with cross rails, lower wire panels, and iron/steel butt hinges and latch. A classic piece of early–mid 20th-century American general-store advertising hardware.
Curator Questions
Curated by Jade
Assessment:
This is a genuine period general-store screen door carrying the Bond Bread brand message 'Pure' and 'Fresh' with the circular sawtooth logo, a motif used by the General Baking Company in the 1930s–40s. The wire mesh, butt hinges, layered green enamel, and pattern of paint loss/oxidation are consistent with age and outdoor use. Some elements—particularly the brighter yellow 'PURE' and 'FRESH'—may have been refreshed at a later date, while the inner logo shows older paint with flaking and patina. A word about fakes.. Advertising screen doors are widely reproduced and sometimes assembled from old frames with newly painted logos; look for old slotted screws, oxidation on the wire, and pigment that has sun-faded, not artificially abraded. Overall, this reads as a largely period piece with possible touch-ups. Conservatively valued for auction; retail decorative markets can be higher depending on display appeal.
Individual Images:
- Detail image shows the central painted motif clearly: a red circular field with a white sawtooth edge; 'Bond' in textured white script over 'BREAD' in block letters on the upper screen panel. The white and red paints show flaking
- scattered losses
- and sun-fade consistent with age; the yellow 'PURE' and 'FRESH' appear brighter and more uniform
- suggesting later repaint or less exposure. The wire mesh weave is even and metallic with dull oxidation. The frame is green-painted with abrasions at edges and lower rail; two surface-mounted butt hinges on the left and a latch/keeper on the right are visible with darkened
- possibly rusted metal. Lower double screen panels show grime and wear from use near the kick area. No maker’s plaque or stencil for the door manufacturer is visible.
Provenance:
No provenance documentation provided.
Condition:
Good (age-consistent paint loss, screen oxidation, scuffs and wear to frame; hardware present; possible later touch-up to yellow lettering)
Identification Score: 95%
Form and graphics match known Bond Bread advertising screen doors used by U.S. grocers in the 1930s–40s. Construction (painted pine frame, wire mesh, butt hinges) is typical and the logo/wording correspond to period advertising.
Authenticity Score: 68%
Screen oxidation, layered green paint, and weathered Bond logo suggest age; however, the bright yellow 'PURE'/'FRESH' may be later repainting and this category is heavily reproduced, so caution is warranted without in-hand inspection of fasteners and paint layers.
Image Memory Note
Object: Tall green-painted wood screen door with three screen sections: large upper panel with advertising, and two smaller lower panels separated by cross rails. Hardware: two surface-mounted butt hinges on the left; latch/keeper on right. Paint: green enamel with scratches, chips, and abrasions, especially along edges and bottom. Advertising graphics: On the upper screen panel, text reads 'PURE' above a circular logo and 'FRESH' below. The logo consists of a red circular field with a white sawtooth border. Inside the circle is 'Bond' in white script (capital B with extended flourish) above 'BREAD' in smaller white block letters. The red paint is mottled and flaking; the white sawtooth and script have cracking and losses. The yellow 'PURE' and 'FRESH' are comparatively bright and even. Mesh: steel wire mesh with a uniform square weave, dull grey with oxidation; lower panels darker from grime/age. Damage/imperfections: losses and flaking in the painted logo (central area and around edges), oxidation on wire, scuffs and worn paint on frame, small chips along bottom rail, slight bowing in lower screen. No visible maker’s label, date, or serial information. No people or extraneous objects in the scene; plain backdrop.
Keywords
Bond Bread, advertising screen door, Americana, general store, United States, painted sign, commercial signage, vintage advertising, 1930s, 1940s, rustic decor
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